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Subconscious · Behaviour Change · Identity · The 96% Rule
The 96% Rule: Why Your Subconscious Mind Is Running Your Life
Most people think they have a discipline problem. They don't. They have a 96% running the show and a 4% they've been blaming for losing every time. Here's what's actually happening — and what to do about it.
Designing Your Life After 40: Why Midlife Is the Best Time to Start
I want to make a case for something the culture around us gets wrong: midlife isn't where things fall apart. It's the first point in most people's lives where they finally have enough self-knowledge to build something th...
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